Brennan Dunn

Optimizing Your Life

It’s pretty obvious that we didn’t evolve to sit in front of screens all day. The idea of being sedentary is something relatively recent — our ancestors were out ploughing or foraging, and only the sick and handicap stayed in one place for very long. So it’s no wonder that after a day of sitting at the computer, our necks get strained. Our backs ache. Our heads throb.

I’m pretty certain I won’t be abandoning my life in front of a MacBook anytime soon, but feeling shitty sucks. And while there are a lot of band-aids like chiropractors, ice packs, heat packs, massage, and drugs, they’re all just patches. The underlying problem isn’t addressed.

About a year ago, I was going looking through some internet forum and read something that really stood out: “How to get fit: Lift things and move around, don’t eat too much, and sleep a lot.” And while there are tens of thousands of books, blog posts, videos, and whatever else that prescribes how to look better and feel better, but does it really get much simpler than that?

I’ve tried just about every diet, exercise program, and general “lifehack” available to avoid the body and head aches that keep me from being productive. This post isn’t a prescription, nor am I referencing any experts. Consider it broscience, if you will. But it is what’s been working for me. My mood is through the roof, I’m energetic, and I get more done in a day than I used to get done in a week… and my wife thinks I look better than ever, which yields a lot of added benefits :-)

Exercise

A few years ago, I got into Crossfit. I won’t be too critical of Crossfit, but I think the idea of doing complicated olympic lifts as fast as you can is just stupid. I hurt my neck quite a few times doing cleans, and a lot of other people are getting hurt because first timers are being thrown barbells and told to do Clean and Jerks for time. Not cool. There’s also a cult atmosphere around Crossfit and “boxes” (a fancy name for a Crossfit gym) revolve around group workouts. I’m pretty introverted, and would rather workout on my time, by myself, headphones in ear.

After Crossfit, I did Starting Strength (SS) for about 6 months. I loved SS. The standard program has you doing the big compound lifts: squats, deadlifts, bench presses, overhead presses, and power cleans. To make things even more interesting, each time you work out you’re meant to hit a new record with all your lifts. I might squat 205 today, but in two days I’ll be squatting 210, and then 215.

After I maxed out on Starting Strength, I took a bit of a break — sparked by a long string of trips — and plumped back up. I did some bodyweight exercises, but for the most part I was sedentary. And once again, my body made me regret that decision.

I now practice a program called PHAT, which is a 5-day split that makes room for both strength training (e.g. Starting Strength-style) and hypertrophy. Strength training focuses on high weight and low volume, which helps you become, well, strong. Hypertrophy is high volume and lower weight, the payoff being given enough time and a good diet, you’ll start to look like an Abercrombie model. I’m not really aiming to look like a powerlifter.

My arms are bigger, my chest is more defined, and my belly’s disappearing. Abs are more a result of diet (you’ll have abs if you can reach 10-12% body fat), and I’m hoping to be there by the end of summer.

Cardio: I’m not a huge fan of cardio. It has it’s role, but have you ever noticed how frail long distance runners are? On my rest days, I’ll do sprints around the block — a form of high intensity interval training (HIIT), where you move as quickly as possible for 10 or 20 seconds.

 

Diet

Diet and exercise go hand in hand. One of my gripe’s with Starting Strength was that it emphasized a LOT of eating, because the only way to continually lift heavier weights is to have a shit ton of stored energy. Unfortunately, it’s very hard to both gain muscle (quickly) and lose fat at the same time, so a lot of people who follow strength training programs end up looking big and bulky. Again, this isn’t what I’m going for.

There are a lot of fad diets out there. Paleo/primal, vegetarian, juicing, eating just raw vegetables, and so on. Here’s what you need to know: Figure out your TDEE (total daily energy expenditure.) Eat less calories than that, and you’ll begin to lose weight. Paleo “works” because it’s really fucking hard to take in a lot of calories without a big side of pasta or bread, and a lot of people on the paleo diet end up getting under their TDEE.

I also follow intermittent fasting (IF). I only eat for 8 hours a day, and this is usually after my 11am workout (I train in a fasted state, and drink BCAAs right before working out.) This means that at around 8pm, I’m done eating and won’t eat again until around noon. This forces my body to feed off of my stored fat, and and a few days after starting IF I had no desire to eat in the morning.

A few quick rules I’ve been following:

  • Drinking calories is about the dumbest thing you can do. This includes juice. Your body can’t register the fact that you’ve just drank a bunch of calories, and therefore can’t tell you, “Stop! I’m full!” Just drink (unsweet) tea, coffee, and water.
  • If you’re active, aim for 1g of protein per pound of bodyweight. Fall in love with cottage cheese, Greek yogurt, and meat.
  • Use this link to determine how many calories you should eat per day depending on your activity level.
  • Shop the perimeter of the grocery store. Stick to fresh produce, meat, and dairy.
  • If you’re low on protein, a protein shake can add a quick 30g to your daily intake.
  • Drink lots of green tea or (my favorite) Pu-Erh tea.

An added side effect of working out is you won’t want to eat crappy food.

Supplements

Supplement companies make billions a year peddling the latest and greatest pill. Supplements should be the last thing you focus on once you get your diet and exercise straight. I’ve tried dozens and dozens of types of supplements, and have since focused on a few that genuinely help:

  • Fish oil (Omega-3 fatty acids) — Helps reduce inflammation, a must if you do a lot of resistance training.
  • Vitamin D — We were meant to be out in the sun a lot more than most of us are. I taper back in the summer months, but getting at least 1000IU of Vitamin D daily can help to immediately boost your mood.
  • Creatine monohydrate — No, it’s not a steroid. And no, it’s not cocaine. This white powder will help you build muscle faster, and has also helped increase my cognition (one of the known effects.) Take 5g a day. I mix it into oatmeal or protein shakes.
  • Yohimbine — I take this immediately after waking up. The effect it’s had when mixed with IF has been huge.
  • Zinc — Increases testosterone.

Sleep

Want to lose fat, wake up refreshed, and have the energy you need to move very heavy things off the ground? Then sleep, damn it! Most people are sleep deficient, and these days I aim for 8-9 hours a day of sleep. I can’t remember the last time I woke up groggy.

Work

You should get up as often as you can, and go outside whenever possible. When I’m focused on something for a long stretch, I’ll use a Pomodoro timer and force myself to get up, move around, and get some sun and fresh air.

My daily schedule is as follows:

  • 5am: Wake up
  • 5:15am – 8am: Start work for the day
  • 8am-9am: Help kids get ready for school and drink some coffee
  • 9am-11am: Finish up work for the day
  • 11am-12pm: Exercise, pick up kids from school
  • 12pm-7pm: Eat, play, and do light work (like writing this blog post)
  • 7pm-9pm: Get ready for bed. Might include reading or watching a movie or TV show for an hour or so.
  • 9pm-ish: Go to sleep

tl;dr

A few takeaways I want to leave you with. I spend about 5 hours a week in the gym. That’s the only additional overhead that’s come with this new lifestyle.

I also rarely have body or headaches. I don’t have an afternoon slump, or wake up and immediately want to pass back out. I’m more focused. I don’t get distracted as easily. And, best of all, I have plenty of time to “play” — hanging out with my kids, the dog, reading, etc. — before the sun goes. My sleep pattern generally follows sundown to sunrise (this pattern probably won’t work if you’re a social animal. I’m not.)

I’m also looking better and have straightened my posture, which makes me more confident, which makes interacting with people a lot more tolerable for introverted me.

So there it is. Make of this what you will, but if you are sedentary and constantly feel like shit: Lift things and move around, don’t eat too much, and sleep a lot!

I was listening to this week’s episode of Startups For The Rest Of Us on the way to drop off my daughter at school this morning, and Rob and Mike discussed whether or not to pull the plug if Google/Microsoft/lots of other people released a product just like the one you’re working on.

If you’re working on a new spin on, say, project management, seeing other competitors enter the field — especially competitors building a product that either looks or functions a lot like yours — can be pretty damaging. Not necessarily to your sales, but to your morale.

I want to try to quickly refute two core arguments that I hear whenever people warn me or others about building a product that has competition:

Different Strokes For Different Folks

Many product founders operate in a world of winner-takes-all. It’s easy to assume that if Product X comes to market, they’ll get your future customers first or your current customers will jump ship. But after a year under my belt of bootstrapping Planscope, and being directly involved (read: the only person) in the marketing, support, development, and design of the product, I’ve come to realize that my competition isn’t necessarily other SaaS products.

Sure, people will jump ship to Asana or other products sometimes. I know this because I ask each person who clicks “Cancel My Account” to tell me why. But because a small percentage of accounts cancel and go to a competitor doesn’t mean I should pull the plug or “pivot” — it just means that the other product better fit their workflow, in the same way I might want the BBQ Chicken Pizza, but my wife wants the Supreme.

I’ve also realized that jumping ship can mean I failed at educating. If someone starts with Product A, and tries out Product B because of Benefits X, Y, and Z, they’re going to go back to what they were used to unless you help them change habits or modify their workflows to realize these benefits. If you don’t (and this is a problem that’s solved through better onboarding and lifecycle emails), they’re going to revert back to Product A.

We also greatly underestimate the cost in switching software. If someone’s generally content with our software and likes the degree of support they’re getting, would Google producing a competitive product necessarily cause them to switch? Even if it had a few more bells and whistles?

Market Awareness

This is a big one, and I think it largely has to do with our own fears and insecurities.

If you’re building a project management application, you’re probably pretty well versed about the space you’re working in. You know your major competitors and you know all the synonyms around “project management”. When we see new competition, we make the mistake of thinking that our customer base knows what we know… That there’s some authoritative “List Of Project Management Software” that a potential customer weeds through before making a purchasing decision.

Many of my customers weren’t looking around for project management software. They weren’t frustrated with Asana, Pivotal Tracker, or whatever else and decided to Google around. Surprisingly, a majority of customers are refugees of email overload and spreadsheets — not existing project management tools. They don’t know the market like I do, they have no idea that I even have competition.

(This is one of the main reasons I use education — teaching freelancers how to have a more successful business — to market Planscope. I know that only a small subset of people are looking for replacement software, vs. the majority who are looking to get their clients to pay on-time, negotiate contracts, and so on.)

 

So if you’re working on a new product, and you’ve done your research and know that it’s solving a real pain that people are willing to pay to fix, don’t worry about your competition. It just means that other level-headed business people have realized that this is a profitable space. And don’t make the mistake of assuming a large majority of your customers will be diligently shopping around first — they won’t.

Ship as soon as you can. Get people using it, and hear first hand whether or not your product is solving their problems. Figure out what keeps people around, and what makes them churn. Ignore the competition — and don’t let it affect your psyche — and release the best damn product you can.

This is the first episode of 2013 for The Business of Freelancing Podcast, and inside I cover everything you need to know about dealing with those pesky clients who want to know “How much is it gonna cost me?” We explore how to qualify new leads, offer an initial consult, and how to make it known that we’re consultants — not just guns for hire.

Here’s the letter that John wrote me that prompted this episode:

Biggest fear with new client? Pricing, definitely. What’s their budget, when it’s near impossible to drag it out of them? Will a standard quote, without knowing their details, turn them away without discussion or negotiation, before budgets or even depth of project is really known. It’s amazing how many times an initial contact requires blind quotes before required info can be determined. If I’ve at all described the situation, besides abandoning such clients, what to do?

 

The other day, I spoke with Scott of New Method about my background, and talked about a few common mistakes that I see freelancers make time and time again.

Check it out!

Office Hours: March 27


In this inaugural edition of Brennan Dunn’s Office Hours, I invited pre-order customers of my latest product, “The Blueprint”, to join me in a roundtable discussion.

For the first 45 minutes or so, I answered questions about the marketing tactics promoted in The Blueprint, and the final part of the video has me doing live teardowns of my reader’s websites.

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